Introduction
The cartoon "Moore Manor" is tailored for boys and girls aged 3-12, the plot is happy and relaxed, the characters are exaggerated and cute, the show was highly anticipated at the beginning of the idea, and the characters such as Princess Momo, Bodhi, Monster Thief RK, Molele, and the evil magician Kura are familiar old friends of its 80 million online community users. In the course of the Moores' struggle with the evil magician, the personality of the little friends and the interesting performance between them are the highlights of the whole show, and the plot of each episode is interlocking and suspenseful, why did the big bad magician Kura kidnap Molele? What lessons did Bodhi teach about becoming a hero? What is the secret recipe for the elixir of youth? What bad things did Morala do during the summer vacation? Prior to this, the classic image "Princess Momo" in "Moore Manor" had "crossed" to the "2011BTV Kaku Animation Spring Festival Gala" program as a guest to perform a "dress up show", which aroused heated discussions among netizens and strong resonance among game users, and became one of the highlights of the animation Spring Festival Gala. The "Moore Manor" cartoon involves the theme of family affection that is rarely used in cartoons on the market at present. Mo Lele's adoptive father, Uncle Bodhi, is the epitome of traditional Chinese parents, he is a little wordy, sometimes the idea is not so "cool", but he loves Mo Lele very much, he silently guards the reality that Mo Lele is a hero after his transformation, just to give Mo Lele a healthy growth environment, I hope he will not be negatively affected by "I am a superhero" when his mind is not mature. "Moore Manor" skillfully handles the character and family story of Uncle Bodhi, which seems to be non-preachy, and naturally integrates into the storyline. The goal is to hope that children and families will naturally understand the importance of family affection and the good intentions of parents in educating their children while watching cartoons, which is also in line with the purpose of "emotional education" that the Moore Manor virtual community has always pursued. The first 52 episodes of the Moore Manor animated series aired in the summer of 2011 and are expected to total 300 or more episodes. In the future, Taomee will take 'creativity, story, and image' as the core to activate the entire cartoon industry chain and comprehensively extend it to toys, books, clothing, stage plays, carnivals and other formats. The "Moore Manor" cartoon continues the overall style of online community games, with a happy and relaxed plot and exaggerated and cute characters. The huge user base accumulated by the online community game "Moore Manor" is the audience base for the birth of this cartoon. Because the game characters such as Molele, the evil magician Kula, the monster thief RK, and the princess Momo have long been familiar to children. These game characters are on the screen and are bound to be expected by children. However, it remains to be seen how Moore Manor can succeed as it expands from an online community game to a TV anime. From the perspective of the international game market, the cross-media development of online games and the extension of game brands to the field of film and television are a kind of craze, such as the mobile game "Angry Birds", which is popular all over the world, and the popular children's online community game "Moxie Monster", which has made a cross-media development strategy and plans to launch film and television animation. It is understood that when the animation of "Moore Manor" was launched, Kaku Animation Satellite TV incorporated many interactive elements into the column, including the promotion and promotion of the game brand derivatives of "Moore Manor".