1. New merchants can do live broadcast e-commerce through three channels: live broadcast sales by themselves, cooperation with Internet celebrities to bring goods, and cooperation with third-party companies to achieve agency operations. For offline brick-and-mortar merchants, if they want to engage in live streaming sales, they can open their own online stores and then sell goods live.
Reading: Douyin operation case (Is Douyin operation effective)
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2. Actively communicate and listen to feedback. When I am live streaming, I need to actively communicate with the audience, listen to their feedback, and follow up and adjust in a timely manner.
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 , does not represent4. Develop a clear operation plan Before the short video generation operation, you need to develop a clear operation plan. The plan needs to include a series of workflows, such as authoring, editing, publishing, promoting, and so on. At the same time, it is also necessary to develop appropriate operational strategies and plans according to the needs of customers.

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