1. New merchants can do live broadcast e-commerce through three channels: live broadcast sales by themselves, cooperation with Internet celebrities to bring goods, and cooperation with third-party companies to achieve agency operations. For offline brick-and-mortar merchants, if they want to engage in live streaming sales, they can open their own online stores and then sell goods live.
2. Actively communicate and listen to feedback. When I am live streaming, I need to actively communicate with the audience, listen to their feedback, and follow up and adjust in a timely manner.