2. Douyin agency operation refers to the service that enterprises entrust professional agency operation companies or individuals to carry out brand promotion and marketing on the Douyin platform.Douyin's agency operation relies on big data to analyze the nature of the enterprise and the audience, integrate new media channels to match and publish, and continuously optimize and create KOL advertising scenarios according to content quality/content keyword characteristics interaction/media historical performance/user reading habits, so as to achieve better marketing results.