Determine the positioning of your account Positioning is the first step in IP building. First of all, you should have a basic positioning of the content output of the account according to the characteristics of your own or the company's products, whether it is to do emotion, comedy, dance, animation, street interviews, etc.4. Develop a clear operation plan Before the short video generation operation, you need to develop a clear operation plan. The plan needs to include a series of workflows, such as authoring, editing, publishing, promoting, and so on. At the same time, it is also necessary to develop appropriate operational strategies and plans according to the needs of customers.