5. So today we will talk about what to do in e-commerce live broadcast. Authentic Experience The biggest advantage of live streaming is authenticity. The live broadcast, whether it is product trial, interaction with fans, and every move of the anchor, is presented in a timely manner, and it is also the most real for the audience.Determine the positioning of your account Positioning is the first step in IP building. First of all, you should have a basic positioning of the content output of the account according to the characteristics of your own or the company's products, whether it is to do emotion, comedy, dance, animation, street interviews, etc.
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