Douyin's agency operation relies on big data to analyze the nature of the enterprise and the audience, integrate new media channels to match and publish, and continuously optimize and create KOL advertising scenarios according to content quality/content keyword characteristics interaction/media historical performance/user reading habits, so as to achieve better marketing results.4. Develop a clear operation plan Before the short video generation operation, you need to develop a clear operation plan. The plan needs to include a series of workflows, such as authoring, editing, publishing, promoting, and so on. At the same time, it is also necessary to develop appropriate operational strategies and plans according to the needs of customers.