5. So today we will talk about what to do in e-commerce live broadcast. Authentic Experience The biggest advantage of live streaming is authenticity. The live broadcast, whether it is product trial, interaction with fans, and every move of the anchor, is presented in a timely manner, and it is also the most real for the audience.Douyin's agency operation relies on big data to analyze the nature of the enterprise and the audience, integrate new media channels to match and publish, and continuously optimize and create KOL advertising scenarios according to content quality/content keyword characteristics interaction/media historical performance/user reading habits, so as to achieve better marketing results.